I offer freelance Content Development Services to brands and businesses.
The Internet is increasingly flooded with AI-generated and derivative content. You need original thought-leadership content to stand out from the noise. Let me help you communicate your expertise to your target audience. I can craft original content that seamlessly incorporates your viewpoint, expertise, and experience. The result? Authoritative content that dominates the SERPs and sends targeted leads to your website. Leads that can be converted into customers and advocates.
What’s My Process?
- I’ll familiarize myself with your target audience (specifically their pain points and challenges). I’ll also devour your brand/style guidelines.
- I’ll work on topic ideation. Whether you want an article ghostwritten for Forbes or a series of blog posts for your website, I’ll identify the topics that will resonate with your target audience. This process may involve in-depth keyword research.
- I’ll do deep-dive research. The end result is content that is both authoritative and accurate.
- I’ll involve you and your team in every step of the process. I’ll interview you and other subject matter experts (both inside and outside your organization). I’ll gather the resulting insights and quotes to craft a story that will inform and captivate your audience.
- I’ll optimize your content for organic search. If you want some love from the search engines, I’ll bolster the content with on-page SEO.
What Will You Get?
- Content that establishes you as a trustworthy and authoritative voice in your niche.
- A captivated audience.
- Rankings on the first page of Google for high-value keywords.
- Increased referral traffic, leads, sign ups, and conversions/sales.
- Increased positive publicity.
Need a comprehensive content strategy or top-notch copy-editing services? Check out my full list of services here.
What makes me uniquely qualified to help your brand or business?
Hello, world! I'm Michael Mata. I’m a content marketing professional and seasoned editor and writer with 13 years of experience in the digital marketing and online publishing fields.
As a content marketing specialist, I’ve spearheaded campaigns for a wide variety of international clients, ranging from large enterprises to SMBs. My campaigns have resulted in significant improvements in organic traffic and organic search visibility, as well as upticks in lead captures and conversions.
I help companies reinforce their branding by communicating their values and expertise with their target audiences. I also excel at engaging leads and prospects at all stages of the buyer’s journey with meaningful and impactful content. Whether itʼs blog posts, white papers, website and landing page copy, social media copy, or infographics, Iʼll craft the assets that will effectively convey your messaging to your target audience.
I'm proficient in both The Chicago Manual of Style and the AP Stylebook, or can follow your in-house style guide.
Additionally, I have two years of experience as a content manager and can seamlessly manage in-house teams of editors, writers, and content strategists. I'll expertly manage stakeholder and client expectations, as well as deliver projects on time.
As a journalist, my work has been published in a number of digital publications—namely Your Investment Property, Your Mortgage Australia, and Which Mortgage Canada.
Interested in working with me? Drop me a line at michaelmata84@gmail.com or send me a message using the form below.